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How to set up a Google My Business listing?

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Photo by Brett Jordan on

Setting up a Google My Business (GMB) listing is a crucial step for local businesses to increase their online visibility and connect with potential customers through Google Search and Google Maps. Here’s a step-by-step guide on how to set up your GMB listing:

1. Sign in to Google Account:

  • If you don’t have a Google Account, create one. If you already have a Google Account, sign in.

2. Visit the Google My Business Website:

3. Click “Manage Now” or “Start Now”:

  • You’ll see a button that says “Manage Now” or “Start Now.” Click on it to begin the setup process.

4. Enter Your Business Name:

  • Type in the name of your business. Ensure that the name matches your real-world business name.

5. Choose a Business Category:

  • Select the category that best describes your business. Google will suggest options as you type; choose the one that matches your business closely.

6. Enter Your Business Location:

  • If you have a physical storefront, enter your business address. If you’re a service-area business and you don’t have a physical location that customers visit (e.g., a plumbing service that goes to customer homes), check the box that says “I deliver goods and services to my customers” and provide your service area.

7. Specify Your Service Area (if applicable):

  • If you’re a service-area business, you can define the areas you serve. You can enter specific cities or postal codes.

8. Add Your Contact Details:

  • Include your business phone number and website URL. Ensure that the phone number is the one where customers can reach you directly.

9. Choose a Verification Option:

  • Google will ask you to verify your business to ensure that you’re the legitimate owner or authorized representative. You can choose from several verification methods, such as receiving a postcard at your business address, getting a phone call, or verifying via email (not available for all businesses). Select the most suitable option for your situation.

10. Complete Verification: – Follow the instructions provided for the chosen verification method. If you’re verifying by postcard, wait for the postcard to arrive, and then enter the verification code in your GMB dashboard.

11. Optimize Your GMB Listing: – Once your listing is verified, log in to your GMB dashboard and optimize your listing. Add high-quality photos of your business, update your business hours, and provide detailed information about your products or services. Encourage customers to leave reviews, and respond to reviews and customer questions promptly.

12. Publish Posts and Updates: – Use the Posts feature in your GMB dashboard to share updates, offers, and news about your business. Posts appear in your GMB listing and can help attract potential customers.

13. Monitor and Maintain: – Regularly check your GMB dashboard for updates, new reviews, and insights on how customers are finding your business. Keep your information up-to-date, especially if you have changes in business hours, address, or contact information.

Setting up and maintaining your Google My Business listing can significantly improve your online presence and help local customers find your business more easily. It’s an essential tool for any local business looking to connect with its target audience.